Common Technical SEO Issues

Boost Website Traffic: Fix 12 Common Technical SEO Issues

Have you ever wondered why your website isn’t getting the traffic it deserves?

Imagine you’ve spent hours creating valuable content, your website looks fantastic, and you’ve even invested in high-speed hosting. Yet, when you search for your site on Google, it’s nowhere to be found.

This can be incredibly frustrating. But why does this happen? 

In this guide, I’ll walk you through a comprehensive technical SEO checklist designed to ensure your website is indexed by search engines like Google and Bing. This isn’t just about being seen—it’s about thriving.

Websites that receive organic traffic from Google generally earn higher revenue compared to those that don’t. Ignoring SEO issues could mean missing out on significant opportunities to make money online.

So, let’s dive right in and explore this free technical SEO checklist. By implementing these steps, you’ll be able to fix critical SEO issues, improve your website’s ranking, and ultimately drive more organic traffic.

Remember! every step you take towards better SEO is a step towards greater online success.

Let’s get started.

By the way if you are more convenient with visual guide, you can check my this video instead of reading this article:

Step 1: Fix SSL Issues on Your Website

Let’s kick off our technical SEO checklist by addressing one of the most common issues: SSL configuration.

Imagine visiting a website and seeing a “Not Secure” warning in the browser. It instantly creates doubt and drives potential visitors away. This can happen if your website lacks a properly configured SSL certificate.

For example, if you visit my new website, learnwithzubair.com, you’ll notice it’s marked as “Not Secure.”

fixing ssl certificate issues

Many people have reached out to me via Telegram, Instagram, and YouTube comments asking how to fix this issue. The solution is straightforward. If you have an SSL certificate installed, you should ensure that the HTTPS version of your website is accessible.

Take my main website, digitcrafter.com, as an example. It uses HTTPS. When someone tries to access the HTTP version, they are automatically redirected to the secure HTTPS version. Here’s how you can achieve this:

  1. Check Your SSL Certificate: Ensure your SSL certificate is active and configured correctly.
  2. Redirect HTTP to HTTPS: If someone accesses your site via HTTP, they should be redirected to the HTTPS version.

Here’s a step-by-step guide to fixing this issue if you’re using WordPress:

  1. Install the “Really Simple SSL” Plugin: Go to your WordPress dashboard, navigate to Plugins, and click on “Add New.”
  2. Search for “Really Simple SSL”: Install and activate this plugin. It has over 5 million active installations, making it a reliable choice.
  3. Activate SSL: Once activated, follow the plugin prompts. Click “Install SSL” and then “Save and Continue.”
  4. Verify the Fix: Refresh your website. You should now see a secure connection indicator. Click on the site information to confirm that the connection is secure and that you have a valid SSL certificate.

By following these steps, you’ll resolve the “Not Secure” issue, making your WordPress website trustworthy for visitors and improving your SEO.

Related: 3 Ways to Install a Free SSL Certificate on WordPress Website

This is just the first step in our technical SEO checklist. Ensuring your site is secure lays a solid foundation for higher rankings and increased organic traffic.

Step 2: Configure Your Domain to Avoid Duplicate Content Issues

Moving on to the next crucial step in our technical SEO checklist: ensuring your domain has a single version to prevent duplicate content issues. This step is all about consistency and clarity for both search engines and your visitors.

Have you ever noticed that you can access some websites with both “www” and without “www”?

For example, if you visit my website, you’ll see the domain is “digitcrafter.com.” But if you enter the domain with the “www” prefix, it should redirect to the non-www version. This is important because having multiple versions of your domain can lead to duplicate content issues.

Why is this important?

If you don’t configure your domain to have a single version, search engines like Google might index each page twice: once with “www” and once without it. This means every page on your site is essentially competing with itself, which can confuse search engines and dilute your SEO efforts.

How to Choose One Version

You need to decide whether you want your domain to be accessed with “www” or without it (non-www). Either option is fine, but consistency is key. Once you’ve chosen your preferred version, you need to configure your domain settings to ensure that all traffic is redirected to this version.

Step-by-Step Guide

Decide on Your Preferred Domain Version: Choose either “www” or non-“www” as your primary domain.

Configure Domain Settings: Go to your domain registrar’s settings. For example, if your domain is managed through Namecheap:

choose www or non-www site version in Advance DNS Management

Navigate to the Advanced Domain Management section.

Set up a redirect from your non-preferred version to your preferred version. For instance, in the below image I choose “learnwithzubair.com” as my primary domain, ensuring that “www.learnwithzubair.com” redirects to “learnwithzubair.com.” by entering CNAME record.

By doing this, you’ll help search engines understand which version of your domain to index, improving your site’s SEO and providing a better user experience.

Why It Matters

Choosing one version of your domain URL is essential for avoiding duplicate content issues. It ensures that search engines don’t get confused and that all your SEO efforts are concentrated on a single domain version. This will help improve your site’s ranking on Google and provide a seamless experience for your visitors.

Step 3: Set Up the Correct Permalink Structure in WordPress

Now, let’s discuss the third step in our technical SEO checklist: configuring the permalink structure of your website.

Having a clean and SEO-friendly permalink structure is vital for both search engines and users. It helps improve your website’s visibility and makes your URLs more readable.

Why Permalink Structure Matters

Permalinks are the permanent URLs to your individual pages and blog posts. A well-structured permalink not only helps search engines understand the content of your pages but also improves the user experience by providing clear and descriptive URLs.

Configuring Permalinks in WordPress

To illustrate, let’s take a look at my main website, digitcrafter.com. If you open any article, such as “The Power of AI,” you’ll notice the URL structure is clear and straightforward.

assign clear permalinks in wordpress

After the domain name, you see the post name, which makes the URL descriptive and easy to understand.

Instead of having a URL like digitcrafter.com/?p=123, you’ll have a clean URL like digitcrafter.com/the-power-of-ai. This not only looks better but also helps with SEO, as search engines give preference to URLs that clearly indicate the content of the page.

Here’s how you can configure the permalink structure in your WordPress site:

  1. Access WordPress Dashboard: Log into your WordPress dashboard.
  2. Navigate to Permalink Settings: Go to Settings and click on Permalinks.
  3. Select the Post Name Option: Under the Permalink Settings, choose the option labeled “Post name.” This setting will ensure that your URLs only show the post name after your domain.
  4. Save Changes: Click on “Save Changes” to apply the new permalink structure.

By configuring your permalinks this way, you ensure that your URLs are optimized for both search engines and users, which can significantly boost your site’s SEO performance.

Step 4: Connecting Your Website to Google Analytics Using the Site Kit Plugin

Google Analytics is a free and powerful platform from Google that allows you to track your website’s performance.

Example of project in Google Analytics

It provides insights into user behavior, page views, engagement time, bounce rates, and much more.

Why Use Google Analytics?

Google Analytics helps you understand how visitors interact with your website. You can track users from different countries, monitor the performance of every page and post, and gain insights into key metrics such as sessions, engagement rate, and bounce rate etc. This data is invaluable for making informed decisions to improve your website and boost your SEO.

Setting Up Google Analytics with Site Kit Plugin

Here’s how to connect your website to Google Analytics using the Site Kit plugin by Google:

  1. Create a Google Analytics Account:
    • Go to the Google Analytics website.
    • Click on Home menu and then click on Admin
    • Click on the “Create” button and then on “Property.”
    • Enter a property name (e.g., digitcrafter.com), select your reporting time zone and currency, and click “Next.”
    • Choose your industry category and business objective, then click “Create.”
  2. Choose Your Platform:
    • Select “Web” as your platform.
    • Enter your domain URL and stream name, then click “Create and Continue.”
  3. Install Site Kit Plugin:
    • Log into your WordPress dashboard.
    • Go to Plugins and click on “Add New.”
    • Search for “Site Kit by Google” and install the plugin. It has over 4 million active installations, ensuring it’s a reliable choice.
    • Activate the plugin.
  4. Configure Site Kit Plugin:
    • Go to the Site Kit setup page in your WordPress dashboard.
    • Click on “Start Setup.”
    • Select “Connect Google Analytics” and sign in with your Google account linked to Google Analytics.
    • Follow the prompts to verify your website ownership and complete the setup.
  5. Verify and Test:
    • Ensure that the tag ID from Site Kit matches your Google Analytics tag ID.
    • Complete the setup by clicking the “Complete Setup” button.
    • Go to Google Analytics and click on the “Test Installation” button to verify that data collection is active. Note that it may take up to 72 hours for stats to appear.

Benefits of Using Site Kit

The Site Kit plugin allows you to view real-time performance data directly from your WordPress dashboard. It integrates seamlessly with Google Analytics, providing you with a comprehensive view of your website’s statistics without leaving your site.

By connecting your website to Google Analytics, you’ll gain valuable insights that can help you enhance your SEO strategy and improve your website’s performance. If you encounter any issues during the setup, feel free to leave a comment on my article below for further assistance.

Step 5: Submitting Your Site to Google Search Console, Bing Webmaster Tools, and Yandex Webmaster

The final step in our technical SEO checklist is submitting your website to major search engines: Google, Bing, and Yandex. This step ensures that search engines can index your website, making it visible to users searching for relevant content.

By submitting your site to these search engines, you increase its visibility and ensure that users can find your content more easily. Each search engine may take some time to index your site, so be patient and monitor the progress through their respective webmaster tools.

Submitting Your Site to Google Search Console

adding site to google search console
  1. Sign In to Google Search Console:
  2. Add Your Property:
    • Click on the “Add Property” button.
    • Select “URL prefix” and enter your domain name (e.g., learnwithzubair.com), then click “Continue.”
    • Since you’ve already connected your site to Google Analytics, your ownership should be automatically verified.
  3. Monitor Indexing:
    • Go to your property in Google Search Console.
    • It may take a few minutes to several hours for Google to start processing your data. You’ll receive an email from Google once your site is indexed.

Submitting Your Site to Bing Webmaster Tools

  1. Sign In to Bing Webmaster Tools:
    • Go to Bing Webmaster Tools.
    • Click on “Sign In” and choose to sign in with your Microsoft, Google, or Facebook account.
  2. Add Your Site:
    • Click on “Add a Site” and select “Import” from Google Search Console.
    • Sign in with your Google account and allow Bing Webmaster Tools to access your data.
    • Select your site from the list and click “Import.”
importing website from google search console to bing webmaster tools
  1. Wait for Data Processing:
    • You’ll receive a notification once your site is successfully added.
    • It may take up to 48 hours for your data and reports to be processed.

Submitting Your Site to Yandex Webmaster

adding site to yandex webmaster
  1. Sign In to Yandex Webmaster:
  2. Add Your Site:
    • Click on the plus icon and enter your site address (e.g., learnwithzubair.com).
    • Select the verification method. Choose “Meta tag” for easy verification.
  3. Verify Your Site:
    • Copy the meta tag provided by Yandex.
    • In your WordPress dashboard, go to Plugins > Add New and search for “WP Code Plugin.”
    • Install and activate the WP Code Plugin.
    • Go to Code Snippets > Header & Footer and paste the meta tag in the header section, then save changes.
    • Return to Yandex Webmaster and click on the “Check” button to complete the verification process.

If you have any questions or run into issues during this process, feel free to reach or leave a comment below in this article. I’m always here to help!

Step 6: Ensuring Your Website is Mobile-Friendly

With more users accessing websites via mobile devices, it’s crucial to ensure your site is mobile-friendly. A mobile-responsive website provides a better user experience and can positively impact your search engine rankings.

Checking Mobile-Friendliness Using Chrome

mobile responsive view of website on chrome developer tools
  1. Open Chrome Browser:
    • Navigate to your website.
  2. Open Developer Tools:
    • Right-click on the page and select “Inspect” or press Ctrl + Shift + C.
  3. Toggle Device Toolbar:
    • Click on the device toolbar icon or press Ctrl + Shift + M.
    • You’ll see a simulation of how your website looks on different devices.
  4. Select a Device:
    • Choose a device from the dropdown list, such as Galaxy Z Fold or iPhone.
    • Observe how your website adapts to different screen sizes.

If your website looks good and functions well on various devices, it indicates that your site is mobile-friendly.

Mobile-Responsive Themes

One of the reasons your website might already be mobile-responsive is due to the theme you’re using. For example, I use the Kadence theme on my websites, which is known for its mobile responsiveness.

  1. Verify Your Theme:
    • In your WordPress dashboard, go to Appearance > Themes.
    • Ensure you are using a mobile-responsive theme like Kadence.
  2. Consistency Across Websites:
    • I use Kadence on all my websites, including digitcrafter.com and AIwebranker.com, because it’s a fast, simple, and mobile-friendly theme.
  3. Research Before Choosing a Theme:
    • Make sure any theme you use is fast, simple, and mobile-friendly. While most themes claim to be mobile-friendly, it’s essential to verify this before implementing them on your site.

Ensuring your website is mobile-friendly is crucial not only for user experience but also for SEO. Google prioritizes mobile-friendly sites in search results, making this step vital for your website’s success.

Step 7: Adding Social Media Sharing Buttons to Your Website

Although adding social media sharing buttons may not seem like a part of technical SEO, it significantly contributes to your website’s growth and performance. Enabling visitors to share your content easily can increase your website’s reach and traffic.

Why Add Social Media Sharing Buttons?

  • Enhanced Reach: When visitors share your articles, it helps to spread your content to a broader audience.
  • Increased Traffic: Shared content can bring new visitors to your site, increasing overall traffic.
  • Improved Engagement: Social sharing can lead to higher engagement rates as more people interact with your content.

How to Add Social Media Sharing Buttons in WordPress

  1. Install the Social Sharing Plugin:
    • Go to your WordPress dashboard.
    • Navigate to Plugins > Add New.
    • Search for “Sassy Social Share” plugin.
    • Click “Install Now” and then “Activate”.
  2. Configure the Plugin:
    • In your WordPress dashboard, go to Sassy Social Share.
    • You’ll find different options for customizing the appearance and placement of the social sharing buttons.
    • Interface Theme: Choose from round, square, or rectangle buttons based on your site’s design.
    • Interface Type: Select either standard (static) or floating (moves with the page) interfaces. The floating interface ensures buttons are always visible, like on my website digitcrafter.com.
  3. Add Social Media Platforms:
    • In the settings, you can choose which social media platforms to include.
    • Options include Facebook, Twitter (X), WhatsApp, LinkedIn, and many more.
    • Select the platforms that are most relevant to your audience.
  4. Place the Buttons on Your Site:
    • The plugin allows you to place the buttons in various locations such as above or below posts, or in a floating sidebar.
    • Configure these settings to match your preferences.

Other Technical SEO Factors That Contribute To Higher Organic Traffic

In addition to the steps you’ve already implemented, there are several other SEO methods that can significantly contribute to higher organic traffic. Here are some key strategies:

1. Keyword Research and Optimization

  • Identify Target Keywords: Use tools like Google Keyword Planner, Ahrefs, Aiwebranker, or SEMrush to find relevant keywords for your niche. For a detailed guide on picking best keywords for your content, check out my this video tutorial.
  • Optimize Content: Integrate these keywords naturally into your content, including titles, headers, meta descriptions, and throughout the body text.
  • Long-Tail Keywords: Focus on long-tail keywords, which are less competitive and can drive more targeted traffic.

2. High-Quality Content Creation

  • In-Depth Articles: Write comprehensive, well-researched articles that provide value to your readers. Aim for content that answers common questions and solves problems.
  • Regular Updates: Keep your content fresh by regularly updating old posts and adding new, relevant information.
  • Content Variety: Use a mix of blog posts, infographics, videos, and other formats to engage different types of visitors.

3. On-Page SEO

On-page SEO is crucial for improving your website’s visibility and ranking on search engines. By optimizing various elements on your pages, you can enhance user experience and make your content more appealing to both search engines and users. Here are some key on-page SEO strategies to consider:

  • Title Tags and Meta Descriptions: Write compelling and keyword-rich title tags and meta descriptions.
  • Header Tags: Use H1, H2, H3 tags to structure your content, making it easier for search engines and users to understand.
  • Alt Text for Images: Always include descriptive alt text for your images to improve accessibility and SEO.

4. Internal Linking

  • Link to Relevant Content: Internally link to other relevant pages on your site to keep visitors engaged and reduce bounce rates.
  • Anchor Text: Use descriptive anchor text for internal links to help search engines understand the context.

5. Backlink Building

  • Guest Blogging: Write guest posts for reputable sites in your industry to gain backlinks and exposure.
  • Outreach: Reach out to influencers and bloggers in your niche to request backlinks to your valuable content.
  • Content Sharing: Promote your content on social media and forums to encourage organic backlinking.

Final Thoughts

Congratulations on completing the technical SEO checklist! Implementing these steps will significantly enhance your website’s performance, user experience, and visibility on search engines. Here’s a quick recap of what we’ve covered:

  1. Setting Up the Correct Permalink Structure.
  2. Connecting Your Website to Google Analytics Using the Site Kit Plugin.
  3. Submitting Your Site to Google Search Console, Bing Webmaster Tools, and Yandex Webmaster.
  4. Ensuring Your Website is Mobile-Friendly.
  5. Adding Social Media Sharing Buttons to Your Website.
  6. Other Technical SEO Factors That Contribute To Higher Organic Traffic.

If you found this guide helpful, please subscribe to my newsletter below to get in time notifications for more tutorials, and these tutorials are based on my tested techniques and strategies. Your support helps me create more valuable content.

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