keywords match type in google ads

Keywords Match Type In Google Ads: Table With Examples

Match TypeDescriptionExample Keywords
Broad MatchThis is the default match type. Your ad may show if the keyword is related in any way, including synonyms, misspellings, and related searches.

Example: If you use the keyword shoes, your ad might show for searches like running shoes, buy shoes online, or shoes for sale.
shoes, buy shoes, running shoes, shoes for sale
Phrase MatchYour ad will show for searches that include the exact phrase or close variations of the phrase, with additional words before or after.

Example: If you use the keyword “women’s shoes”, your ad might show for searches like buy women’s shoes, women’s shoes online, or best women’s shoes.
buy women’s shoes, women’s shoes online, best women’s shoes
Exact MatchYour ad will show only when the search query matches your keyword exactly, without additional words. Variants like misspellings or singular/plural forms may also trigger your ad.

Example: If you use the keyword [red shoes], your ad will typically show for searches exactly like red shoes but might also trigger for red shoe or shoes in red.
[red shoes], red shoes

Similar Posts

Leave a Reply