On-Page SEO: The Ultimate Guide to Optimizing Your Articles

I’m excited to share with you how to write the perfect SEO article. Today, I’ll walk you through crafting an article, optimizing it, and selecting the ideal keywords. 

To make things practical, I’ll demonstrate everything using a real example. By the end of this article, you’ll be equipped to publish SEO-optimized content confidently.

I am going to share with you every little detail, tips and secrets to optimize your article and help you to get it pinned on the first page of Google.

Now, let’s not waste any time. Let’s explore the process of writing and optimizing an SEO article together. But before we begin, let me explain you one of the top ranking factors that impact the quality of your Article.

Yes, you guessed right, it’s On-Page SEO.

Understanding On-Page SEO

When we talk about On-Page SEO, we’re essentially discussing the process of optimizing your content directly on your website to improve its visibility on search engines, particularly Google.

It starts with selecting the right keyword and crafting your article around it, all while adhering to SEO best practices.

On-Page SEO involves several key practices that collectively enhance your content’s search engine friendliness.

First and foremost, it’s about choosing the optimal keyword that aligns with your content and audience intent. This keyword will guide the structure and focus of your article.

In essence, On-Page SEO involves selecting a keyword and crafting an article around it while adhering to SEO best practices. These practices include optimizing your content, writing meta titles and descriptions, optimizing images, improving page loading speed, and ensuring your page is responsive across different devices.

These factors collectively contribute to On-Page SEO, which we’ll address in detail in this article.

Apart from On-Page SEO, there are other critical factors in SEO, such as Off-Page SEO. Off-Page SEO strategies include activities like guest posting, building backlinks, engaging on social media, and marketing your blog or articles. While I’ll cover Off-Page SEO extensively in an upcoming article, for now, our focus remains solely on SEO writing in terms of On-Page SEO.

Step 1- Keyword Research: The Foundation of SEO Writing

The first step in On-Page SEO is choosing the right keyword. This keyword should not only be relevant to your content but also align with what your target audience is searching for. By strategically incorporating this keyword throughout your article, you increase the likelihood of your content being discovered by users searching for related topics.

Let’s discuss the importance of choosing the right keyword.

A few days ago, I introduced a free keyword research tool for beginners in my article “Free Keyword Research Tool For Beginners Powered With AI”.

In that article, I demonstrated how to select an appropriate keyword for your article and explore related keyword ideas to optimize your content for Google rankings. Also, I explained how to find low DA sites that are ranking on top of Google and compete these low DA sites to make your way on first page of google for your targeted keyword.

However, if you prefer video guide to learn, watch my below video that explains finding your targeted keyword and related keywords for your article.

As an example, for this article, I’ve chosen a keyword “grow new YouTube channel.” This keyword will be central to demonstrate and make you understand clearly. Together, we’ll refine and enhance every aspect of this article right here.

Let’s enter our targeted keyword in Google Search and see what we can find in the result.

Searching a keyword in google search

So as we type our keyword in the Google search, very first thing we see is Title and Description. Let’s first discuss these terms in detail.

Step 2- Writing an Engaging Title

Now, let’s talk about writing an engaging title. The title of your article is crucial—it’s the first thing readers and search engines see, making it the main ingredient that determines whether your content gets noticed.

It’s essential to include your main keyword in the title to signal to search engines what your article is about. This helps improve your article’s chances of ranking well on Google and attracting more readers.

An attractive title can significantly impact your Click-Through Rate (CTR)—the percentage of users who click on your article after seeing it in search results. Google tracks CTR metrics closely, and articles with higher CTRs are more likely to rank higher on search engine results pages.

To optimize your title for maximum impact, consider using a simple formula that includes your keyword and incorporates elements that provoke curiosity or highlight benefits.

For example, start with your main keyword and add a compelling phrase or question. This creates intrigue and encourages users to click on your article to learn more.

Writing an Engaging Title

Furthermore, using AI-powered tools can streamline the process of generating effective titles.

Websites like AI Web Ranker offer free AI title generator that can help you brainstorm optimized titles based on your chosen keywords. These tools rearrange and suggest variations of your input to create titles that are more likely to attract clicks and improve your article’s visibility.

Analyzing your title using tools like Monster Insights’ headline analyzer can also provide insights into its effectiveness. For example, a title like “How to get subscribers on YouTube in just 28 days” may score well, indicating it’s likely to resonate with readers and improve your overall SEO performance.

Therefore, I suggest you to spend time to craft a compelling title that incorporates your main keyword and appeals to your audience’s interests. It can make a significant difference in driving traffic to your content.

Following are a few tips that can improve your article’s visibility and engagement through better SEO practices.

  1. Use Keywords: Include the main keyword near the beginning.
  2. Be Clear: Clearly describe the article’s content.
  3. Keep It Short: Aim for under 70 characters.
  4. Be Specific: Address reader needs or questions.
  5. Add Numbers: Lists and numbers attract clicks.
  6. Avoid Stuffing: Use keywords naturally, not excessively.
  7. Test Titles: Experiment and adjust based on performance.
  8. Match Content: Ensure titles accurately reflect what’s inside.

Step 3- Crafting a Compelling Introduction

Now, let’s dive into writing an attractive introduction for your article. The introduction serves as a crucial element in engaging your readers right from the start. Let me break down the steps for creating an effective introduction and explain it with example.

Crafting a Compelling Introduction

The first sentence of my introduction poses a question. This question immediately grabs the attention of readers who are facing this challenge, signaling that the article will address their concerns.

It sets the stage by focusing on a problem.

In the next line, I aim to pique curiosity by painting a picture: “Imagine starting with a handful of subscribers and, in just 28 days, seeing your channel flourish with 460+ watch hours and 390+ subscribers.” This statement offers a solution which serves as a compelling reason for readers to continue reading. Together, these elements form what we call a “hook.”

A hook is essentially an engaging opening sentence or question designed to capture the reader’s interest and motivate them to explore further.

In my introduction, I’ve used a question followed by a scenario to create this hook. By setting up a problem and hinting at a solution, I aim to keep readers engaged right from the outset.

Moving to the next paragraph, I reinforce the promise made by the hook: “But this is not just a fantasy; it’s a reality I achieved using specific strategies that I am excited to share.” This statement builds anticipation and credibility by assuring readers that the strategies discussed are practical and effective.

With the title incorporating the main keyword and the introduction setting the stage with a compelling hook, we’ve successfully completed the first steps in creating an engaging article. 

Next, we’ll explore the body of the article, where we’ll explore in detail the strategies and techniques for growing a new YouTube channel.

Step 4: Structuring Your Article Body with Headings

Let’s discuss how to effectively structure the body of your article using headings. Structuring your article with clear and logical headings not only enhances readability but also significantly boosts your SEO.

When you visit one of my articles, you’ll notice a Table of Contents (TOC) at the beginning. This TOC is a collection of all the headings within the article, such as H2, H3, and so on.

Structuring Your Article Body with Table of Contents

This feature provides a convenient way for readers to navigate through different sections of the article easily.

For instance, if a reader wants to jump directly to a specific section like “Maximize Social Media Platforms,” they can click on it in the TOC, and it will take them straight to that section.

Table of Contents (TOC) makes it incredibly user-friendly, allowing readers to find the information they need without scrolling through the entire article.

Using Headings Properly

In your WordPress editor, you have several heading options ranging from H1 (which is usually the title of your article) to H6. Each level of heading serves a specific purpose:

  • H1: This is your main title and should be unique for each article.
  • H2: These are main sections within your article.
  • H3: These are sub-sections under your H2 headings.
  • H4-H6: These are further subdivision headings, used as necessary to organize your content.

Always maintain a logical sequence for your headings. For example, if you start with an H2 heading, any sub-sections should be H3.

If you need further sub-sections under an H3, use H4, and so on. This hierarchical structure not only helps readers, but also search engines to understand and index your content better.

Importance for SEO

Using headings in the correct sequence is crucial for SEO. Search engines use these headings to determine the structure and relevance of your content.

A well-organized article with properly used headings can significantly improve your chances of ranking higher in search results.

Step 5: Optimizing Images and Videos

When incorporating images and videos into your article, it’s essential to optimize them to enhance both user experience and SEO performance.

Here’s how you can effectively optimize your images and videos:

Optimizing Images

  1. Alt Text:
    • Alt text (alternative text) is very important as it describes the content of an image to search engines. This helps improve your SEO and makes your content more accessible.
    • For example, if you have an image titled “YouTube Title Generator,” your alt text should be “YouTube Title Generator tool interface.”
Alt text (alternative text)
  • To see the impact, search for “YouTube videos finder” on Google Images. You may notice images linked to websites because of well-optimized alt texts.
  1. Image Size:
    • Large image files can slow down your website, negatively affecting user experience and SEO. Compressing images ensures faster loading times.
    • Use WordPress plugins like reSmush.it or Imagify to automatically compress images.
    • Alternatively, online tools like TinyPNG and ResizeImage.me can help compress images without compromising quality.
    • Example: After compressing images using TinyPNG, upload them to your WordPress media library, ensuring your site loads quickly and efficiently.
  2. Relevance and Quality:
    • Ensure that images are relevant to the content and of high quality.
    • The alt text should match the image content precisely, describing its purpose and context within the article.

Optimizing Videos

  1. External Hosting:
    • Hosting videos on your own server can slow down your site. Instead, use external platforms like YouTube or Vimeo.
    • Embed videos from these platforms into your articles to reduce server load and improve site speed.
  2. Video Titles and Descriptions:
    • Just like with images, use relevant titles and descriptions for your videos.
    • Ensure the video titles contain keywords that match the article content.
  3. Embedding Videos:
    • Embed videos using the provided embed codes from platforms like YouTube. This ensures that the video loads efficiently without affecting your site’s performance.
Embedding Video in article
  1. Video Sitemaps:
    • If you frequently use videos, consider creating a video sitemap. This helps search engines understand the video content on your site and can improve your search visibility.
    • Tools like Yoast SEO for WordPress can help generate video sitemaps.

By following these optimization techniques for images and videos, you can enhance the overall performance of your website, improve your SEO, and provide a better user experience for your readers.

Integrating both internal and external links (also called inbound and outbound links) into your articles is a vital SEO strategy that can enhance user experience, boost search engine rankings, and improve the authority of your website.

Here’s how to effectively utilize internal and external links:

  1. Definition and Benefits:
    • Internal links are links that connect one page of your website to another. They help users navigate your site and allow search engines to understand the structure and content of your site better.
    • Example: In your article, you might link to another blog post you’ve written. Linking to another relevant article on your blog can keep readers engaged and reduce bounce rates.
  2. SEO Advantages:
    • Internal links help distribute link equity (ranking power) across your site, which can help improve the SEO of your internal pages.
    • They enhance user experience by allowing visitors to find related content easily, encouraging them to spend more time on your site.
  3. Best Practices:
    • Ensure your internal links are relevant and add value. Don’t link just for the sake of linking; make sure the linked content is helpful to the reader and link related pages inside your website. Don’t link irrelevant pages.
    • Use descriptive anchor text that clearly indicates what the linked page is about.
  1. Definition and Benefits:
    • External links point from your website to a different site. They are essential for providing additional information and establishing credibility.
    • Example: Linking to a trusted source like “AI Web Ranker” in your article can provide your readers with additional resources and information.
  2. SEO Advantages:
    • External links to high-authority sites can enhance your content’s credibility and can be a positive signal to search engines.
    • Building relationships with other websites through external linking can lead to backlink opportunities, which are crucial for off-page SEO.
  3. Best Practices:
    • Link to reputable and relevant sources. Avoid linking to low-quality or spammy websites.
    • Use proper anchor text that clearly describes what the linked page is about.
  4. Gaining Backlinks:
    • When you link to another site, you can reach out to the site owner and let them know. They might return the favor by linking back to your site, helping you gain valuable backlinks.
  1. Why Use Link Shortening Services:
    • Link shortening services, like Bitly or l-inked, help manage and track your links efficiently.
    • They allow you to see the performance of your links, such as how many clicks they receive.
  2. Tracking Links:
    • With a link shortening service, you can track clicks and gather data on how your links are performing. This helps you understand which content is driving traffic and engagement.
    • Example: You can use L-inked to shorten and track your affiliate links, making it easy to monitor their performance across different platforms. And this l-inked is my own platform that is free to use but don’t forget to follow the rules. This platform provides you all features to track your link such as custom alias, using custom domains, tracking pixels, geographical data stats and much more. 
L-inked, a link shortening website that helps to track your links
  1. Managing Broken Links:
    • If a link changes or breaks, a link shortening service allows you to update the destination URL in one place, and it will be updated everywhere the shortened link is used. This saves time and ensures all your links remain functional.

Using an SEO Plugin

  1. SEO Plugins:
    • Tools like RankMath help optimize your on-page SEO. They assist in managing internal and external links, creating sitemaps, and providing SEO suggestions.
    • RankMath, for instance, can help ensure all your links are properly optimized and provide insights into how you can improve your linking strategy.

Step 7: Implementing SEO Best Practices with Plugin

Using SEO plugins can significantly enhance the optimization of your website’s content, making it more likely to rank higher in search engine results.

SEO Best Practices with Plugin

Here’s a step-by-step guide to implementing SEO best practices using RankMath and similar plugins:

1. Focus Keyphrase

  • Definition: The focus keyphrase is the main keyword you want your article to rank for. If you want to have closer look, check out this video tutorial
  • Implementation:
    • Ensure your focus keyphrase appears in key places such as the title, meta description, URL, and throughout the content.

2. SEO Title

  • Importance: The SEO title is the main title that appears in search engine results.
  • Best Practices:
    • Include your focus keyphrase.
    • Keep it under 60 characters to ensure it displays fully in search results.
    • Make it compelling to encourage clicks.

3. Meta Description

  • Definition: The meta description is a brief summary of your article that appears below the title in search results.
  • Best Practices:
    • Include your focus keyphrase.
    • Keep it between 150-160 characters.
    • Make it compelling and informative to attract clicks.
    • Example: “Discover my tested strategies to grow your new YouTube channel with 460+ watch hours and 390+ subscribers in just 28 days.”
  • Importance: A well-structured URL can improve SEO and user experience.
  • Best Practices:
    • Include your focus keyphrase.
    • Keep it short and descriptive.
    • Example: yourwebsite.com/grow-new-youtube-channel

5. Subheadings

  • Importance: Subheadings help organize your content and improve readability.
  • Best Practices:
    • Use H2, H3, and other subheading tags appropriately.
    • Include your focus keyphrase in some of your subheadings.
    • Example: “Advanced Tips to Grow New YouTube Channel” (H2 heading).

6. Alt Text for Images

  • Importance: Alt text helps search engines understand the content of your images and improves accessibility.
  • Best Practices:
    • Include descriptive, keyword-rich alt text.
    • Ensure the alt text accurately describes the image.
    • Example: alt=”YouTube title generator”

7. Optimizing Images and Videos

  • Image Optimization:
    • Compress images to reduce load times (use tools like TinyPNG or plugins like Smush).
    • Ensure images are responsive and appropriately sized for different devices.
  • Video Optimization:
    • Host videos on platforms like YouTube or Vimeo to reduce server load.
    • Embed videos rather than uploading them directly to your site.
  • Internal Links:
    • Link to other relevant articles on your site to improve navigation and SEO.
    • Use descriptive anchor text.
  • External Links:
    • Link to authoritative sources to enhance credibility.
    • Build relationships with other sites for potential backlinks.
  • Link Tracking:
    • Use link shortening services like Bitly or linked.com to track and manage links.

9. Additional SEO Settings in RankMath

  • Basic SEO Suggestions:
    • Ensure focus keyphrase is used in the SEO title, meta description, URL, and throughout the content.
  • Advanced SEO Suggestions:
    • Check for focus keyphrase usage in subheadings.
    • Optimize for readability and keyword density.
    • Use schema markup to enhance search engine results.

Step 8: Conclusion and Call-to-Action

The conclusion of your article plays a pivotal role in leaving a lasting impression on your readers and can significantly influence their actions. Here’s how to craft an effective conclusion and incorporate a compelling call-to-action (CTA):

Crafting the Conclusion

  1. Summarize Key Points:
    • Briefly recap the main points discussed in your article. This helps readers remember the critical takeaways without rereading the entire content.
  2. Provide Value:
    • Offer final insights or additional tips that add value. This could be a personal opinion, an expert tip, or a practical piece of advice.
  3. Ask a Question:
    • Engage your readers by asking a question related to the article’s content. This encourages interaction and can lead to comments and discussions.
    • Example: “What strategies have you found most effective for growing your YouTube channel?”
  4. Invite Comments:
    • Encourage readers to share their thoughts or experiences in the comment section. This boosts engagement and can provide additional insights for other readers.
  5. Include a CTA Button:
    • End your conclusion with a clear and compelling call-to-action. This could be an invitation to subscribe to your newsletter, download a free ebook, sign up for a course, or take advantage of a special offer.
    • Ensure the CTA is visually distinct, perhaps by using a button format, and link it to a relevant page or resource.
    • Example:
      <a href=”your-link-here” class=”cta-button”>Download Your Free Ebook</a>
Crafting the Conclusion

A well-designed featured image is crucial for your article’s on-page SEO and overall appeal. 

It serves as the visual representation of your content, enticing readers to click and engage with your article. Here’s how you can effectively add and design a featured image using Canva:

  1. Select a Featured Image in WordPress:
    • Navigate to your WordPress dashboard.
    • Open the post you want to edit.
    • In the right-hand menu, click on the “Post” settings.
    • Scroll down to the “Featured Image” section and click “Set featured image.”
    • Upload a new image or select one from your media library.
Adding and Designing a Featured Image
  1. Designing a Featured Image Using Canva:
    • Visit Canva:
      • Go to Canva.
    • Create a New Design:
      • Click on “Create a design” and choose custom dimensions or select a pre-set template for blog graphics.
    • Add Background and Elements:
      • Change the background color to match your article’s theme.
      • Add relevant elements like shapes, icons, or charts.
    • Insert Text:
      • Click on the “Text” tool to add headings or subheadings. Use clear, readable fonts.
      • Customize the text color, size, and alignment. Highlight important words with contrasting colors to make them stand out.
    • Save and Download:
      • Once your design is complete, click on the “Download” button at the top-right corner.
      • Choose the file type (PNG or JPEG is recommended) and download your image.
  2. Upload Your Featured Image:
    • Return to your WordPress post.
    • Upload the Canva-designed image as the featured image.
    • Ensure it looks good in the preview and adjust if necessary.

Benefits of Using Canva

  • User-Friendly: Canva is intuitive and easy to use, even for those with no graphic design experience.
  • Versatile Templates: Access a wide range of templates tailored for blog graphics, social media posts, and more.
  • Customizable Elements: Easily customize colors, fonts, and elements to match your brand’s style.
  • Time-Saving: Quickly create professional-looking images that enhance the visual appeal of your content.

Don’t overlook the importance of a featured image. It not only enhances your article’s visual appeal but also one of the On-Page SEO factors. Always remember to:

  • Keep the design simple yet attractive.
  • Ensure the image is relevant to your content.
  • Use high-quality graphics and text that align with your article’s theme.

By following these steps, you’ll create featured images that stand out and engage your audience effectively.

Final Thoughts?

By focusing on these essential on-page SEO elements, you can significantly enhance the visibility and performance of your website on search engines. From optimizing titles and meta descriptions to incorporating internal and external links, each step plays a crucial role in improving your site’s SEO.

Don’t forget the importance of images, videos, and a compelling conclusion with a call-to-action to engage your readers. As you implement these strategies, you will see a noticeable improvement in your search engine rankings and overall online presence.

Stay tuned for my upcoming articles where I will explore advanced SEO techniques such as building backlinks and utilizing social signals to take your SEO efforts to the next level.

Stay Connected?

If you have any questions or need further assistance, feel free to comment below. Don’t forget to subscribe to my newsletter and support my work and stay updated with the latest in digital marketing, SEO, and more.

Happy optimizing!

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