Free SEO Tools for Beginners

Best Free SEO Tools For Beginners, That Require No Money

If you’re a beginner to SEO or you have a website, you might be wondering how to make your site better without spending lots of money on fancy SEO tools or you may be thinking are there any other tools that can do a similar job without costing you anything? 

Well, I can help you out with that! There are some free SEO tools that can really make a difference. You don’t need to hire an expensive SEO expert or empty your wallet on tools. There are many free tools that do a fantastic job for SEO research without requiring payment?

I’ll show you some of these free SEO tools and how they work. They’re pretty cool because they let you fix SEO problems on your own.

With these tools, you can make your website more visible and attractive to people searching online. Stick with me, and I’ll share all the good stuff with you.

Why do you need SEO tools?

Well, let me tell you, SEO is a big job. Whether you’re working on stuff like on-Page, off-Page, or all the technical SEO in between, you need to make sure that techniques you use are backed up by your analytical data. SEO tools are like your secret weapon for getting that data and making sure you’re doing things the smart way.

There are the best SEO tools out there, each one doing something different. You might need to see how your website’s doing, keep an eye on what your competitors are up to, find new ways to improve your SEO strategy, or figure out how to make your content even better. Whatever it is, there are tools out there to help you do it faster and easier.

And let me tell you, these tools aren’t just handy—they’re essential. Without them, you’d be flying blind, making guesses about what might work and what might not. That’s a risky approach that could leave your SEO efforts going nowhere fast.

So, SEO tools are your best friend, saving you time and energy while making sure your SEO game is strong. With the right mix of tools, you can give your website a serious boost.

Elements of Free SEO Tools

Before I begin, let me explain the essential SEO factors that beginners or website owners should focus on when searching for Free SEO Tools. These are key elements to pay attention to when starting SEO as a beginner for your clients or managing your own website.

  • Keywords
  • On-Page Optimization
  • Mobile-Friendliness
  • Page Speed
  • Backlinks
  • User Experience

Content Quality: Beginners’ Very First Strategy

I believe quality is all about how well it meets its goals. You can think of it like this: when you read something, does it give you the information you need and help you understand the topic better? But it’s not just about the facts—it’s also about how easy it is to read and understand.

Good content should do the following for you:

  1. Boost your search engine rankings by targeting the right searches.
  2. Assist your potential customers in making informed decisions.
  3. Entice visitors to return to your website multiple times.
  4. Provide compelling reasons for people to spend time on your site.
  5. Offer helpful information to solve people’s problems effectively.

All of these things together make up what we call content quality. So, focus on writing great content before going for SEO Tools.

Best Free Seo Tools For Beginners And Website Owners

Now let me show you Free SEO Tools that you must have known how when starting SEO.

1- Google Search Console

If you’re like me—a website or business owner trying to make your site better—you’ve probably come across something called Google Search Console. But if you’re not familiar with it, you might not know just how important it is.

Google Search Console

It used to be called Webmaster Tools, but now it’s known as Search Console. It’s been around for more than ten years, and it’s super important for managing and improving websites.

Google Search Console Tools are the free tools that Google gives us to keep an eye on how our website is doing in their search results.

But what exactly do you do with it? How does it help with SEO?

Let me explain you.

Functionality Overview:

So, what does it actually do? Well, Google Search Console doesn’t let you directly change your website, but it helps you do a bunch of other stuff. You can use it to tell Google about new pages on your site, check if your website links are working properly, and find any big issues across your whole site.

SEO Strategy Enhancement:

If you’re running a business and your website is a big deal for getting customers, Search Console is a goldmine. It helps you see where your site is ranking on Google, find ways to boost your site’s performance, and figure out how people are finding and using your site.

Exploring Search Console Features:

Once you start digging deeper into Search Console, you’ll find a bunch of cool features. It’s not just about basic stats like how many people are visiting your site. It gives you tools that work hand-in-hand with Google Analytics to make your website even better for search engines.

Performance Tracking:

For example, there’s this thing called the Performance report. It’s like a performance center of info for marketers. You can see how many people are clicking on your site in Google searches, Average CTR (Click-Through Rate), average position of your website, how often your site appears in search results, and what keywords people are using to find your site.

Technical Site Health Monitoring:

And it’s not just about traffic numbers. Search Console also helps you keep your website healthy. It checks things like whether Google has indexed all your pages correctly, if there are any manual actions against your site (like penalties), and even how well your site performs on mobile devices. Details of 

Sitemap Submission and URL Inspection:

Feeling overwhelmed? Don’t worry, there are tools to help you out. There’s a report for submitting your site’s sitemap to Google so it can crawl your site better, and a URL Inspector tool to check individual pages for any issues.

Addressing Manual Actions and Removals:

Remember, Google loves websites that offer a great user experience. That’s where the Core Web Vitals report and the Mobile Usability report come in. They help you make sure your site is easy to use and loads quickly on mobile devices.

Insights for Diverse Needs:

Depending on your website’s features, you might also get other reports like structured data insights or product data. These can give you even more ways to customize your site’s performance.

Optimizing SEO with Search Console:

If you’re not sure how to make the most of Search Console, you can always get to me through my contact page. I’ll help you unlock all the awesome features of Search Console and supercharge your website’s SEO.

2- Google Analytics

Let’s talk about Google Analytics, a helpful tool that I find really important for anyone who owns a website, just like you!

What is Google Analytics?

Google Analytics is a tool that helps you understand how your website is performing and how visitors interact with it. It tracks things like where your visitors come from, which marketing efforts are working, and even details about your visitors like their age and location. 

Many businesses, especially smaller ones, use Google Analytics to improve their websites, attract more visitors, and increase sales. And the best part? It’s free if you have a Google account!

How Google Analytics works?

When you visit a website, Google Analytics gets information about what you’re doing there. It does this using something called page tags.

Google Analytics

These are like small bits of code added to each page of a website. When you load a page, your web browser runs this code, which collects data about your visit and sends it to Google’s servers where they store it.

After collecting all this data, Google Analytics can make reports for website owners like you. These reports show things like how many people visit your site, how long they stay, which pages they look at, and if they complete any goals like making a purchase or signing up for something.

But there’s a thing to note: Google Analytics needs cookies to work properly. So, if you’ve disabled cookies in your browser settings, it won’t be able to collect data about your visit.

Google Analytics offers lots of helpful features to help you understand how visitors interact with your site. These features help you collect, analyze, monitor, and visualize data, and even integrate it with other applications.

Features of Google Analytics

Some of the features of Google Analytics include:

Visualize and Monitor Data: You can use dashboards, scorecards, and motion charts to see how your data changes over time. It’s like having a visual snapshot of what’s happening on your website.

Filter, Manipulate, and Analyze Data: You’ve got tools to sift through your data, tweak it, and analyze funnels to see how users move through your site.

APIs for Data Collection: There are special interfaces (APIs) you can use to collect data from different sources and bring it all together in one place.

Predictive Analytics and Anomaly Detection: Google Analytics can help you predict future trends and spot any unusual activity that might need your attention.

Segmentation: You can break down your data into smaller groups to analyze specific subsets, like figuring out what leads to more conversions.

Custom Reports: Create reports tailored to your needs, whether it’s for advertising, understanding your audience, or tracking conversion rates.

Share via Email: You can easily share your findings and reports with others through email.

Integration with Other Products: Google Analytics plays nice with other tools like Google Ads, Google Data Studio, and Salesforce Marketing Cloud, making it easier to manage all your digital marketing efforts in one place.

So, in Google Analytics, you can save profiles for different websites. Then, you can check out details for default categories or choose specific metrics to see for each site. These categories cover things like the content overview, keywords, where your visitors are coming from, and more.

You can access this dashboard on the Google Analytics website. It’s pretty cool because you can view it as a widget or plug it into other sites using a plugin. If you want more customized options, there are also special Google Analytics dashboards you can get from other vendors. They offer extra features tailored to your needs.

Metrics in Google Analytics

Let’s talk about some important metrics that can help us understand how our website is doing.

  • Users: This tells us how many different people have visited our site. Each person counts as one user.
  • Bounce rate: This shows the percentage of people who come to our site and leave after only looking at one page. They don’t explore further.
  • Sessions: This tells us about the interactions visitors have on our site within a 30-minute timeframe.
  • Average session duration: This tells us how long, on average, people stay on our site during one visit.
  • Percentage of new sessions: This shows us the proportion of visits that are from first-time visitors.
  • Pages per session: is about how many pages, on average, someone views during their visit.
  • Goal completions are when visitors do something we want them to do, like signing up for a newsletter or making a purchase. We track how many times these actions happen.
  • Page views: This is simply the total number of pages people have looked at on our site.

3- Aiwebranker – Free SEO and Marketing Tools

we know how important it is to make the most of your online presence. That’s why Aiwebranker has a bunch of free SEO tools to help you out. They’re all about making your website better, getting more people to visit, and making sure it performs at its best.

Aiwebranker - Free SEO and Marketing tools

Keyword Research

One of its important SEO tools is the AI Keyword Research Tool.

It helps you find keywords that are related to what you search for. Plus, it gives you info on how often people search for them called “Monthly Search Volume” and how much advertisers are willing to pay for them called as CPC with low and high bid range. More this tool provides competition level and difficulty for your target keyword etc.

Let me guide you how to use this free keyword research tool.

  • First, access the keyword research tool and input your target keyword, such as “dog training tips,”
  • Select your desired location, like the United States, to get the results.
  • Click on “generate keyword ideas” to swiftly obtain a list of related keywords.
  • Focus on keywords with high search volume and low competition, such as “puppy training tips” or “dog training advice,” to enhance your content’s visibility on search engines.

Another method is to leverage the AI content writer tool provided by Aiwebranker. Simply input a prompt related to your topic and let the tool generate keyword ideas for you.

Incorporating these keywords into your content will optimize your website’s search engine rankings, ensuring maximum exposure. With these strategies, you can efficiently discover relevant keywords to boost your online presence using this keyword planner tool.

SEO Analyzer and Report Generator

Analyzing your website’s SEO performance is a must for staying ahead of the competition. Their SEO Analyzer and Audit Tool generates free SEO reports for any webpage within seconds. With the option to export PDFs, you can easily share these insights with your team or clients.

SEO Analyzer

Now, let me guide you through fixing some technical or on-page SEO factors of your website. To tackle this, head over to another tool provided by Aiwebranker, which offers an SEO analyzer and audit tool.

You can also directly access this tool at This tool is fantastic as it thoroughly scans your website for SEO issues and lists them all. Whether you’re an SEO professional or a freelancer needing to showcase a website’s errors to a client, simply input the URL and hit analyze.

Within seconds, you’ll receive a detailed SEO report highlighting the website’s problems. For instance, let’s take the website themeforest as an example. Upon analysis, we find that it has a perfect title tag with 53 characters, an optimal meta description of 156 characters, and appropriately used headings such as H1, H2, and H3 tags. However, some of the metrics that are highlighted in red need to be improved, you can save or print this SEO report for thorough analysis.

Report from

It also offers a Google preview of how the website appears in search engines and provides suggestions to improve technical SEO factors. While there are pricier SEO tools available, this free option can resolve around 80 to 90% of your website’s technical SEO issues efficiently. Moreover, it offers insights into domain information, registration data, and page speed metrics for both desktop and mobile versions. This tool is invaluable for beginners and seasoned SEO professionals alike, as it effectively addresses many on-page and technical SEO concerns.

Some other SEO Tools that are provided by aiwebranker are:

  • Free Backlinks Checker
  • Domain Authority Checker
  • Free Website Analytics Tools
  • Increase Website Conversion Rate

YouTube SEO Tools

YouTube is a powerful platform for promoting your brand, and their free YouTube SEO tools can help you get more views and subscribers with ease.

  • YouTube Channel Search
  • YouTube Name Generator
  • YouTube Title Generator
  • YouTube Top Videos Finder
  • YouTube Keyword Tool

Other than above this platform has amazing other SEO tools that are worth exploring.

If you need to have a compact and visual review of Aiwebranker, you may watch this video:

Free SEO Tools for Beginners

4- PageSpeed Insights

So, have you ever heard of PageSpeed Insights?

It’s a tool from Google that basically checks how fast a webpage loads and behaves on both mobile phones and desktop computers. And get this – based on what it finds, it gives you actual tips on how to make web pages better! It’s like having your own personal website coach, guiding you on how to speed things up and improve performance.


If you want to ensure your website runs smoothly, you should keep an eye on how fast your pages load. With PageSpeed Insights, you can check how quickly your web pages load and see how they’re doing in terms of Core Web Vitals.

This makes it really easy for you to fix speed issues on your website. And when you fix those issues, it not only improves things for your visitors but can also boost your website’s ranking on search engines. Let me list down some of the most important elements of Pagespeed Insights.

So, if you’re serious about making sure your website is in top shape and performing its best, you should definitely give PageSpeed Insights a try. It’s a website inspector for improving your site’s technical SEO and giving your visitors the best experience possible. Trust me, it’s worth it!

Performance Score: A numerical score indicating the overall performance of your web page. It ranges from 0 to 100, with higher scores indicating better performance.

Field Data: Real-world performance data collected from users who have visited your website, including metrics like First Contentful Paint (FCP) and Largest Contentful Paint (LCP).

Lab Data: Performance metrics measured in a controlled laboratory environment, providing insights into various aspects of page loading, such as server response time, render-blocking resources, and total blocking time.

Opportunities: Specific suggestions and optimizations recommended by PageSpeed Insights to improve your web page’s performance. These may include eliminating render-blocking resources, optimizing images, and leveraging browser caching.

Diagnostics: Information about potential issues or areas for improvement identified during the analysis, along with suggestions on how to address them. This section may include details about unused CSS/JavaScript, inefficient resource loading, or other performance bottlenecks.

Passed Audits: A list of performance best practices that your web page has successfully implemented, helping you identify areas where your website is already optimized and performing well.

Did I leave out anything?

So, those are the free SEO tools I really like and use myself.

Now, I want to hear from you:

Is there any free tool you really love that I didn’t mention here?

Other SEO Tools That Require Monthly Subscription Fee

Now let me introduce you some paid SEO Tools that offer advanced features and comprehensive analytics, providing deeper insights and more precise optimization strategies for maximizing website performance and ranking.

1- Ahrefs

When it comes to SEO tools, Ahrefs is a popular choice for both beginners and experts like me. It’s packed with features that help me understand how well my website is doing in search engines, keep an eye on what my competitors are up to, find the best keywords to target, and plan out my SEO strategy.

Ahrefs has this awesome tool for finding keywords. I can dig into all sorts of details about different keywords, like how hard they are to rank for and how much traffic they could bring in. Plus, I get to see who else is trying to rank for those same keywords.


I can also use Ahrefs to learn a lot about other websites and specific pages. I just plug in a URL, and I can see stuff like how many people are visiting that page from search engines, how many other websites are linking to it, and what keywords it’s showing up for.

One really useful feature is the SEO audit. Ahrefs crawls through my whole website and points out any problems it finds that could be hurting my search engine rankings. It’s like having a personal SEO expert giving me advice.

And Ahrefs gives me an overall score for how healthy my site is from an SEO perspective. I can check things like my domain rating and see what other websites are linking back to mine.

Whether I’m diving deep into the nitty-gritty details of SEO or just want a quick overview of how my site is doing, Ahrefs has got me covered. It’s definitely one of the best tools out there for improving my website’s search engine performance.


SEMRush is a really handy tool for SEO, and lots of people use it because it’s got so many cool features and gives you really detailed info.


With SEMRush, you can check out how your website is doing in search engines. You can also peek at what your competitors are up to with their SEO. This helps you figure out where you stand and find new ways to improve.

One of the best parts is the keyword tool. It helps you find new keywords to target and gives you all the stats you need to know about them.

Another neat thing is the Domain vs Domain Analysis. It lets you compare your website directly with your competitors’ to see who’s doing better in what areas.

There’s also an On-Page SEO checker that helps you see how well your individual pages are optimized. And if you want to do a deep dive, you can run a complete SEO audit to see exactly what’s going on with your site.

Lots of SEO experts swear by SEMRush because it’s so powerful and helps you stay competitive.

3- MOZ

Moz has many tools to help improve your website’s performance in search engines. I mainly use Moz Pro, which is their premium tool.

With Moz Pro, you can go deep into keyword analysis and see how well your site is doing in terms of SEO overall.

I regularly use their free tool called MozBar. It’s a browser extension that lets you see important info about any website while you’re browsing.


Image Credit: MOZ

It’s super handy for getting quick insights and checking out the competition right from the search results.

Oh, and Moz came up with something called Domain Authority (DA). It’s a score that shows how strong your website is compared to others. You can check your site’s DA for free using Moz’s Domain Authority Checker, which is really useful for planning your SEO strategy.

4- Ubersuggest

There are tons of tools out there for finding keywords and getting detailed info about them. If you want something simple and premium, Ubersuggest is a top choice.


With Ubersuggest, you can look up keywords related to your content topic. It gives you important details about each keyword, like how many people search for it, how hard it is to rank for, and how much it costs if you’re running ads.

It’s really handy for finding both short and long tail keywords to use in your online content. Plus, you can use it for both regular SEO and paid ads.

Just keep in mind that the free version of Ubersuggest only lets you do three searches a day. If you need more, you’ll have to pay for it.

Final Thoughts

There are a lot of fancy paid software out there with all sorts of cool features for SEO, like digging deep into keywords and analyzing backlinks. But those free tools I mentioned earlier can be pretty helpful too!

But hey, I’m sure there are other useful tools out there that I didn’t mention. What’s your favorite? Feel free to share it in the comments below!

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